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MEDIA TRAINING + WORKSHOPS

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Media Training 

Workshop designed for agencies and various types of organizations that work with content production and need to improve their relationship and effectiveness with the media.

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Are you interested in your team gaining experience in creating high-quality journalistic and/or editorial content?


Duration: 1.5 hours

In-person or online format

Maximum 30 participants. - Please inquire about the format for executive teams.


*We customize the workshop to your needs. Beforehand, we'll analyze your team's media diet with a brief survey.

Themes

  • Intro: How's your media diet? Hacking the algorithm

  • Your media reading routine (recommendations and resources)

  • Article ideation (identifying newsworthy opportunities and creating summaries)

  • Theory: How to create a good summary. Examples and counter-examples with 100% real cases

  • What is newsworthy content and what isn't? What do we look for in newsworthy content?

  • Relevant and feasible headlines (how the brand can and will appear, organic publications and content labs/advertorials)

  • Newsroom 101 (relationship building, pitch effectiveness, tips for dealing with journalists and editors)

  • It's not you, it's AI: recent controversies surrounding AI-powered content production

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Media, journalism and content in the age of AI

In an increasingly synthetic world, how can we differentiate ourselves and build unique value?


Intensive workshop designed for:

  • Students of journalism, communication, advertising, etc.

  • Professionals taking their first steps

  • Writers

  • Creatives

  • Content creators

  • Strategists

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Ideal if:

  • You feel your information diet is lacking in substance

  • You're a student and want to better understand the media ecosystem and how a newsroom works

  • You work at an agency and have no idea how to pitch and print material

  • You want to develop as a journalist and need a guide for your first steps

  • You're interested in gaining experience in creating printable and engaging content

  • You want to develop a more critical perspective on the uses of AI

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Duration: 2 hours. Synchronous format. Recording available for one month.

 

*Includes a consultation space, resource guide + ideas, and a discount on 1:1 Mentoring for follow-up.

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